株式会社マゴノダイマデ・プロダクション

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COLUMN on CREA WEB <August-前半>

2016.8.5 PM.01:16

CREA(クレア)という雑誌のウェブ版で、毎月コラムを書いています!
 
「全員10代!噂のガールスバンドЯealに見るSCANDALの巨大な影」
8月前半に流行る一曲に挙げたいのは、この春に高校を卒業したばかりのガールスバンド“Яeal”の2ndシングル
「仮面ミーハー女子」、そしてもう一曲に“欅坂46”の「世界には愛しかない」をピックアップ♪
 
http://crea.bunshun.jp/articles/-/11077
 
 

ABOUT US

伊藤 涼   RYO ITO マゴダイ代表/プロデューサー

千葉県生まれ。
2001年にアメリカ、マサチューセッツ州ボストンのBerklee College of Music卒業。
帰国後、ジャニーズ事務所が運営するレコード会社Johnny’s Entertainmentに入社。
近藤真彦、少年隊、Kinki Kidsの音楽ディレクターを経て、2004年にデビューしたNEWSのプロデューサーになる。2005年には修二と彰の『青春アミーゴ』をミリオンセラーに導き、その後も山下智久のソロシングル『抱いてセニョリータ』のヒット、TEGOMASSをジャニーズ初の海外デビューや、タイの兄弟ユニットGolf & Mikeの日本デビューを仕掛けた。
2009年6月にJohnny’s Entertainmentを退社し、同年7月に株式会社マゴノダイマデ・プロダクションを設立。

RYO ITO   President/Producer

Born in Chiba prefecture.
A graduate of Berklee College of Music, Boston Massachusetts, USA, 2001.
Upon returning to Japan, Ryo began working for Johnny's Entertainment, a subsidiary of Johnny & Associates, Inc. After working as director for artists such as Masahiko Kondo, Shonentai and Kinki Kids, he became the producer for the boy group NEWS, which made their debut in 2004.
In 2005, Ryo led Shuji and Akira's single "Seishun Amigo" to sell over a million copies and soon after turned Tomohisa Yamashita's solo single "Daite Senorita" into a hit. He was also responsible for Johnny's Entertainment's first ever overseas debut with artists TEGOMASS as well as Thailand's sibling artists Golf & Mike's debut in Japan.
Ryo left Johnny's Entertainment in June of 2009 and established Magonodaimade Production, Inc in July that same year.

COMPANY

商 号 株式会社 マゴノダイマデ・プロダクション
設 立 平成21年7月
資本金 300万円
役 員 代表取締役 伊藤 涼

本社所在地:
〒359-1106 埼玉県所沢市東狭山ケ丘 3-677-3

Komagane Room:
〒399-4117 長野県駒ケ根市赤穂20-165

Corporate Name: Magonodaimade Production, Inc.
Established: July, 2009
Capital: 3,000,000yen
President: Ryo Ito

Head Office:
Higashisayamagaoka 3-677-3, Tokorozawa, Saitama, JAPAN 359-1106

Komagane Room:
Akaho 20-165, Komagane, Nagano, JAPAN 399-4117

CONTACT

マゴノダイマデ・プロダクションへのお問い合わせは、
メールにてお寄せください。

For any inquiries, please email:

THE STORY

母親は東京都江戸川区の小学校の音楽教師だった。父親も音楽愛好家で休みの日にはクラッシック・ギターをよく弾いていた。俺は3歳からピアノを習わされたが、それが大嫌いだった。個人レッスンの為に先生の自宅まで行くのが嫌でしょうがなかったし、ギャーギャー口うるさい先生が嫌いだった。小学校にあがるとピアノを習っていることが恥かしくなり、10歳の時に親に直談判してピアノ教室をやめた。嫌々ながらも7年間ピアノを習ったのだ。それ以来、自分の部屋にあったアップライトのピアノの蓋は物置と化し、開けられることなかった。日曜日の朝早くから父親と母親がクラッシックギターとアルトリコーダーでセッションしているのが嫌で、掛け布団を被って耳をふさいだことを覚えている。その頃はスポーツに夢中で、心の中ではいつも“音楽なんて女のやるもんだ!”と思っていたような気がする。

中学生になると5歳年上の兄が持っていたホイットニー・ヒューストンやライオネル・リッチーやU2のカセットテープがカッコ良くて、学校から帰ってくると兄に隠れてよく聴いていた。当時、千葉テレビで洋楽を流している番組があって、マドンナ、カルチャークラブ、エアロスミス、クイーン、シンディー・ローパーが大好きだった。そして、初めて自分のお金で買ったカセットテープがマイケルジャクソンの『BAD』だった。兄のお下がりのラジカセでテープが擦り切れるまで聴いたので、今でもそのアルバムに収録された曲を聴くと、その頃のことを思い出す。深夜に家を抜け出し、友達の家に行ったり公園でたむろしたりして遊んでいたのだが、親の目を盗んで抜け出すために両親が眠りにつくまで音楽を聴いて待った。その定番がマイケルだった。夜中に玄関のドアをそっと閉めて抜け出したことや、鍵が閉められていて団地の3階までよじ登ったこと、友達と原チャリを乗り回して遊んだこと、警察に深夜徘徊で職務質問されたことが懐かしい。

中学の終わりにギターを買って、本格的にバンドを始めた。それまで邦楽は聴かなかったが、レナウンのテレビCMではじめて聴いたTHE BLUE HEARTSの『人にやさしく』にやられた、完全にやられた。それからはパンクばっかりを聴いて高校時代を過ごした。セックスピストルズ、クラッシュ、ラモーンズから入り、だんだんとハードコアなほうへ。“夏でもライダースのモヒカン高校生”だった。世の中はバンドブームでギター弾いてりゃモテる時代に、その外見のせいか、さほどモテなかった。いや、むしろ一般の方々に白い目でみられ敬遠されていた。ライブをやればサントリーウイスキー(通称:だるま)のイッキ飲みパフォーマンス、演奏なんてそっちのけで大暴れ、音楽と呼ぶにはあまりにもお粗末なステージばかりだった。ただパンクでいることが好きだった気がする。こんな俺でも、当時から“将来は音楽で食って行くんだ”と心に決めていた。

高校卒業後、音楽の専門学校にいって、“長髪ヘビメタ早弾き野郎”になった。専門学校を卒業すると、流行りのフリーターになって、人生を迷走しながらマニアックなプログレやジャズを聴いていた。その頃、ボストンにジャズを教える音大があることを知り、バークリー音大に留学した。そこで素晴らしいプレーヤー達を目のあたりにし、俺も負けられないと毎日10時間以上ギターを弾いた。しかし、半年もすると自分の才能の無さに気づき、ギターをケースに・・・パタン、練習するのをやめた。こうしてギターリストになるのを諦め、学科をパフォーマンスからミュージック・ビジネスに変えて気が楽になった。そしてパンクもヘビメタもジャズも聴かなくなり、ラジオから流れてくるアメリカのTOP20を聴くようになった。毎晩クラブで遊んだ。友達も沢山できた。おかげで将来のことなど考えず、5年間の楽しいアメリカンライフを過ごした。こうやって振り返ってみると、確実にダメなやつに聞こえるが、俺にとっては“自分と音楽”を始めて俯瞰視できたし、日本にいたら出来なかった経験が山ほどあった。

日本に帰ってくると、思った以上に音楽業界は不況、専門学校のギター教師、音楽製作会社の雑用係、その他なんでもいいから音楽に関わる仕事に履歴書を送ったが返事はなし。正直なところ、バークリーを卒業して日本に帰ってくれば、昼間は売れっ子アーティストの為に作曲や編曲をして、夜はバーかなんかでジャズを演奏する、そんなアウトローだけどそこそこ稼ぐ、みたいな生活がまっていると思っていた。現実は、半年ほど小学生向け教材の訪問販売員をしていた。片っぱしから小学生のいるお宅を訪問し、いかにこの教材が優れているかアピールする完全歩合制のアルバイト。20人ばかりいたアルバイト(殆どが国立大学の大学生)の中で、常にダントツ・トップの売上だったので、そこそこの給料をもらえたが、「俺、いつまで、これやってるんだ?」と思いはじめていた。そんな時、履歴書を送った1つの会社から一通の手紙、面接を受けに来いというのだ。その会社の名前はジャニーズ・エンターテイメント、あの有名なジャニーズ事務所だった。まったくジャニーズに触れてこなかった俺にすると、ジャニーズといったらアイドルグループで、音楽といったい何の関係が?というのが率直な意見。当時、海外から帰って来たばかりのせいもあるが、Kinki Kidsのことを良く知らず、若手お笑いコンビだと思っていたくらいだ。でも、せっかくもらった招待状、冷やかしのつもりで面接を受けに行った。

冷やかしのつもりが、面接会場に行って焦った。俺だけ完全に浮いていたのだ。どうも5年間のアメリカンライフで日本の常識が欠落していたのだろうか。音楽業界の面接だっていうのに、周りはスーツ姿に清潔な髪型。俺といったらジーンズにチョンマゲ、眉毛にピアス、おまけに数日前にケンカしてついた青タンが目の周りに薄っすらと残っている。「終わった・・・」と思ったら気が楽だった。ひと通り御決まりの面談がすむと、真ん中のいちばん偉そうな面接官が、「君、なにか質問ある?」と俺に向かってきいてきたので、せっかくだから思い「この会社、いったい何やってるんですか?」。すぐに両脇の面接官が呆れ顔になった。しかし、真ん中の面接官はまだ聞く耳を持っているようだったので、俺はこう続けた。「ここって、エージェント、パブリッシャー、それともレコードカンパニー?」

数日後、採用の通知をもらった。真ん中の面接官は社長だった。その社長に入社して直ぐ、近藤真彦の唄とTVドラマをタイアップしたプロジェクトを任された。まだレコーディングなんかしたこと無いのに、近藤真彦をはじめ、小林稔侍、浅野ゆう子、稲垣五郎、矢田亜希子、市川染五郎など、そうそうたるドラマの出演者の唄をレコーディングし、各事務所や出版社、TV局と散々やりあった。忙しさとプレッシャーで寝むれないし、人生初の“ストレス”と言うものを感じ白髪が生えた。辞めようと思わなかったが、“くたばる”かと思った。こうして、プロデューサーという仕事を知った。

その後、少年隊、Kinki Kidsとの仕事を経て、NEWSのプロデューサーになった。日本人の心に響く曲で、とにかくヒット曲を作りたかった。そんな時にSMAPの『世界に一つだけの花』がリリースされた。良い曲だった。個人的な勝手な感情だが、なんだか悔しかった。その二年後、TVドラマの企画でスペシャルユニット修二と彰のCDをリリースすることなり、そのプロデュースを任された。楽曲選考の時から、俺が用意した楽曲『青春アミーゴ』は、殆どの人に受け入れてもらえなかった。古臭いしダサいと言われ、こんなの売れるの?と言われた。みんなを説得してまわり、ときに真っ向から戦った。そして最後は半ば強引に押し切った形でリリース。結果は、180万枚のミリオンヒットになった。どんなもんじゃい!と思った。その後、テゴマスとグループを作り「ミソ・スープ」と言う曲でスウェーデン・デビューと言う企画を立てた。このときも多くの反対があったが押し切った。楽しかった。

ジャニーズでプロデューサーとして働くことは楽しかったし、色々な経験をした。NEWSのプロデュースをして5年経つ頃、頭の中に色々な想いが湧き出てきた。自分が小さい頃に触れた物、絵本や唄は色褪せずに心のなかに生きていること。きのう食った飯もろくに憶えていないのに次々と子供の頃の記憶が溢れてきた。親が日曜の朝にセッションしていた1曲を思いだし、調べてみるとイギリスの民謡『Green Sleeves』だった。作者は不明、恐らく400年以上前に書かれた曲、大嫌いだった日曜セッションの曲も、あらためて聴いてみたら素晴らしい曲。シンプルで美しいメロディー。これからも次の世代へ、また次の世代へ、この曲は続いていくのだろう。・・・なんだろ、これ?

俺はこのSignを受けとり、会社に辞表をだした。2週間後、自分の会社を起こした。『株式会社マゴノダイマデ・プロダクション』さ~て、なにしよっかな?

My mother was an elementary school music teacher in Edogawa ward, Tokyo. My father was also a music lover who often played his classical guitar on his days off. I was forced to take piano lessons from the age of three, which I abhorred. I hated having to go to my piano teacher's house for my private lessons and detested my teacher who would always be yelling at me. Upon entering elementary school, I became embarrassed at the fact that I was taking piano lessons and when I was ten I negotiated with my parents to let me quit my lessons. Through all the terrible times, I ended up spending seven years of my life learning the piano. Since then, the upright piano cover in my room became nothing more than a shelf, and it would never be opened again. I remember hating early Sunday mornings when my father and mother would have a jam session with their classic guitar and alto recorder and recollect covering my ears with my comforter. At the time, I was really into sports and thought to myself, "Music are for girls!"

In junior high, I thought my brother's(who's 5 years older) collection of Whitney Houston, Lionel Richie and U2 cassette tapes were cool and I often listened to them behind my brother's back when I got home from school. Around that time, there was a show on Chiba television that played western music and I fell in love with Madonna, Culture Club, Aerosmith, Queen and Cyndi Lauper. The first cassette tape that I bought with my own money was Michael Jackson's "BAD." With the cassette tape player handed down from my brother, I played that cassette until it wore down the tape all the way through. Even now when I hear a song from that album, it brings back memories of that time in my life. I often snuck out of the house late at night to go to a friend's house or to hang out at parks, but in order to not get caught by my parents, I'd have to wait for them to go to sleep and in the meantime I listened to music. And the music that got the heaviest rotation during that time was Michael. I have fond memories of those times, softly closing the front door to sneak out in the middle of the night, coming home to a locked door and having to climb up 3 stories of the apartment complex to get back in, messing around on scooters with friends, and being questioned by cops for loitering passed curfew.

Around the end of junior high, I bought a guitar and got serious getting a band together. Until then, I never listened to Japanese music, but when I heard "Hitoni Yasashiku" by THE BLUE HEARTS in a Renown TV commercial, it blew my mind away. From then on, I spent my high school years only listening to punk music. Starting out with the Sex Pistols, Crash and the Ramones, I gradually got into more and more hardcore bands. I was a high school kid, sporting a mohawk and wearing leather jackets even during the hot, humid summers. During those golden days of rock bands, it was a time when all the girls would be into any and every guy that could play the guitar, and perhaps that was just an image, because I wasn't so popular amongst the ladies. Rather, most people might have looked at me with disapproval and kept their distance from me. At shows, I would perform while downing shots of Suntory whiskey(popularly referred to as:"daruma") and go out of control on stage; it was a despicable scene and embarrassing to even call it music. I think I just enjoyed thinking of myself as a punk. As pitiful as I was, this was around the time when I promised myself that I was going to make a living with music.

Upon graduating high school, I started attending professional music school and became a long haired, heavy metal, fast picking guitar punk. After completing music school, I wandered aimlessly without much direction in life while listening to underground progressive rock and jazz. Around this time, I heard about a music university in Boston that taught jazz and so I decided to study abroad and attend Berklee College of Music. And it was here where I met scores of talented musicians which in turn made me practice the guitar 10 hours a day, everyday, so that I could keep up. But after 6 months, realizing the limits to my skills, I put the guitar in it’s case…”bam” closed it shut, and quit practicing. This is how I quit being a guitarist and changed my major from performance to music business, and with that, I felt relieved. Soon after, I stopped listening to punk, heavy metal and jazz and began listening to the American Top 20 that was playing on the radio. I went clubbing every night, made loads of friends, didn’t think about the future and enjoyed the 5 years of my American life. When I look back on it now, it certainly sounds like I was headed nowhere, but for me, through my time in the states, I was able to finally realize what my relationship to music was and experience many things that I wouldn’t have been able to in Japan.

When I came back to Japan, the music industry was in a bigger slump than I had imagined; I sent my resumes and applied for positions as a guitar teacher at music schools, PA jobs at recording companies, and anything else that had anything to do with music, but alas, no luck. To be honest, I thought if I had graduated from Berklee and returned to Japan, I would be writing and arranging songs for some hot artist during the day and playing some jazz at a bar at night, being a sort of an outlaw, but making decent money…that’s the kind of lifestyle that I thought would be waiting for me. In reality, I was a door to door salesman selling teaching materials for elementary school students for six months. I’d visit every elementary school kids’ house on every block and talk my mouth off of how great the teaching material was; a fully commission based part time job. Out of about 20 other part time workers(they were mostly National University students) I constantly had the top sales, so the pay was pretty decent, but I was always thinking to myself, “How long am I going to be doing this?” It was around this time when I received a letter from one of the companies that I sent my resume to, asking me to come in for an interview. The name of that company was Johnny’s Entertainment of the famous Johnny and Associates, Inc. For me, never having any interest in Johnny’s, my frank opinion of them at the time was that they were just a machine churning out pop teen idol groups and having nothing to do with real music. It may had to do with the fact that I had just returned from overseas, but I didn’t know who the Kinki Kids were, I thought they might have been some newbie comedian group. But alas, since I did get an invitation, I thought I might as well go to the interview just for kicks.

I went in not taking it very seriously, but when I got to the interviewing room, I froze for a second… I completely looked out of place. Perhaps it was the 5 years I spent in the US, but the Japanese common sense in me was completely out of tune. Considering it was an interview for a position in the music industry, everyone around me wore sharp suits and were well groomed. As for me, I was in jeans, wore my hair in a top-knot, had eyebrow piercings and on top of all that, a black eye that I got in a fight a few days earlier was still slightly visible. I told myself, “It’s over” and with that, I felt relieved. After the first round of typical interview questions, the most important looking interviewer in the middle looked at me and asked, “Do you have any questions?” and so I thought it was a good chance and asked, “What does this company do?” Right as the question came out of my mouth, the two interviewers next to him were dumbfounded. But the interviewer in the middle still seemed to have an interest in my question, so I continued, “Is this place a talent agency? A publisher? Or a record company?”

A few days later, I received word that I got the position. The interviewer in the middle turned out to be the president. And as soon as I entered the company, I was given the responsibility to look over a tie-up project between Masahiko Kondo’s song and a television drama. Without any experience in the recording studio, starting with Masahiko Kondo, followed by Nenji Kobayashi, Yuko Asano, Goro Inagaki, Akiko Yada, Somegoro Ichikawa and other powerhouse actors, I recorded their songs and had to deal with all their talent agencies, the publishers and television networks. With the amount of work and all the pressure, it was the first time in my life that I understood what “stress” was and as a result grew white hair. I never thought that I would quit, but I did think that I could die. This is how I learned the work of a producer.

After that, I completed my work with the Shonentai and Kinki Kids and became the producer for NEWS. I wanted to produce a song that would resonate with the heart of the Japanese people, moreover I wanted to produce a hit song. And it was at this time that SMAP released “Sekai ni Hitotsu dake no Hana.” It was a great song. Although it was just my own personal feelings, I was upset that it wasn’t my song. Two years later, there was a project to release a CD for a collaboration between Shuji and Akira for a television drama and I was put in charge of producing it. Even from the musical composition selection process, most of the people wouldn’t quite accept the composition, “Seishun Amigo” that I had prepared. People would tell me, “This is outdated, lame. Is this thing even going to sell?” I ran around trying to convince everyone, at times even fighting head-on for the song. In the end, I somewhat forced it’s release. And the result? It became a massive hit, selling over 1.8 million copies. How about THAT! was how I felt. Soon after, I started a project forming a group with TEGOMASS and produced the song “Miso Soup” as it made their debut in Sweden. And as the time before, I faced a lot of opposition about the project, but I pushed it through. Those were some good times.

Working as a producer for Johnny’s was a lot of fun and I was able to experience countless things. As I hit the 5 year mark producing for NEWS, a lot of old memories welled up in my head; things that moved me when I was a child, picture books and songs that clearly stuck with me in my heart. I barely remember what I ate yesterday, but all these childhood memories came back overflowing. I recalled one song that my parents used to play on those Sunday mornings and I looked it up; it was an English folk song, “Green Sleeves.” The song writer is unknown, probably a song written over 400 years ago; and that song from those Sunday morning jam sessions that I detested, when I gave it a fresh listening, it was a wonderful song. It had a simple and beautiful melody. And this song will probably be passed on to the next generation, and to the next generation…I wonder what this is…

I took this as a sign and turned in my letter of resignation. Two weeks later, I started my own company. “Magonodaimade Production, Inc.” All right….. what to do now?